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Just a Little Help
was just beginning when owner Sarah Graham came to me for a little help. We worked through a series of questions about her company and goals for it to define what her brand should look like, who her target market was, and what exactly she wanted to say.
Once I collected what we had learned into a creative brief for her, we embarked on the first steps -- a logo, website, and business cards -- with confidence.
Since that initial round of design, Just a Little Help has returned for a site update (now mobile-friendly), a rack card design, logo stickers, and updated business cards. Future marketing plans include producing a video, but for now, Graham has her hands full with a thriving three-year-old business that comfortably supports her, along with eight to ten employees.
See the full site at: justalittlehelpcville.com
was a collaborative group of urban farmers in Charlottesville, Virginia who wanted to increase their visibility in the community. Their first effort was a site tour of the town's urban farms, during which people could meet the growers and learn about getting involved in urban agriculture.
Working with the members of their marketing committee, I solicited initial input about the group brand and desired message, then created a few sample logos that would allow us to choose a direction. Through the iterative process, members came to articulate wanting a logo that embodied the contradictions of urban agriculture: lush, yet gritty; organic, yet edgy; expressing hope that rises from struggle.
From the starter designs, I moved further away from clean lines to ultimately hand-draw all the elements of the logo, including the letters. The green and blue colors reference vegetation and sky, but contrast with purple and black, reflecting the tension between agriculture and modern development. The final design was incorporated into a video I created for the tour, and into all of the group's promotional materials.
asked So Far Media for help with re-branding itself as part of a seasonal campaign to increase the group's membership.
Working with the the board members of the co-operative social club, I was responsible for:
sandwich board redesign
print ad design
radio ad script writing
publicity in the local weekly paper
poster and flier redesign
outdoor banner design
car magnet design
coordinating event plan with host location.
The campaign culminated in a social event at a local restaurant. Board members were pleased with the turnout of approximately 60 people. A third of those who attended either joined or renewed their memberships, with other new members joining after the campaign via the club website.
Painting, Drawing, and Sculpting
have always been part of what I do. From about age four to age twelve, I drew constantly and compulsively. Then those pesky academic demands of school distracted me for a while, but I circled back at college age to major in Sculpture.
Ultimately, I graduated with a degree in Journalism and a minor in the Fine Arts. That seems appropriate, since documentary-style filmmaking has emerged from all my creative pursuits to be counted as my first love.
It's been a few years since I held a paintbrush that was less than two inches wide, but I suspect there'll be at least one more chapter in my life that finds me spreading paint on canvas instead of sheet rock walls.
houses can become an addiction for some people. I think I may be one of them.
Most recently, I added a bathroom and updated the original one in the upstairs of my house -- a project that absorbed most of my design and production energies for nearly a year. I hired a contractor to run the pipes and wires and rough-in the walls, then I took it from there.
My designs focused on repurposing materials and mixing the old with the new.
In one bathroom, I started with a 70s-vintage vanity that was ugly as all get-out, but was solid and well-built. I glued black laminate to the vanity face, then re-faced the wooden doors with strips of lath that I saved from the walls that were taken out during the demo phase. Aluminum angle iron encases each door, as well as the counter, which I built with paver tiles.
I also found an old door with a pretty flower pattern in its glass panels. Stripped and refinished, it now serves as a barn door between the sink and shower/toilet areas of the bathroom.
In the second bathroom, the vanity is made from an antique wooden filing cabinet and an old marble slab for its top.
The front panel on the light fixture above it is a metal piece that I found in an old barn. I have no idea what its original purpose was. I used aluminum and plexiglass for the rest of the structure, then bolted it to a second-hand light fixture that holds the bulbs.
is an artist based in Greenwood, Virginia, known for her playful portraits of animals and tranquil landscapes.
She had long relied on traditional outlets for her work -- local galleries, restaurants, and shops -- but had also had her work on a Google Blogger site for about five years. As she observed the sites of other artist, though, she felt her site was too simple and out-dated.
After discussing with Peyton what she needed from the site and what she would like it to do, I decided to update the site while sticking to the Blogger interface with which she was already familiar. Starting with a template that approximated the style she was looking for, I customized the site with a dark, sophisticated palette that contrasted well with the bright and earthy colors of her paintings and I reconfigured the site functions to better suit her needs.
The posting process remains simple, however, so Peyton can easily update her site with new paintings and events whenever she has something to add.
See the full site at: pagepeyton.com.